Brad Underwood on Culture, Crisis & the Fight for Oklahoma LTC

Brad Underwood, CEO of Voyage LTC, joins Our Purpose Podcast to share his leadership journey, the culture behind Voyage LTC, and the challenges facing long-term care in Oklahoma.In this conversation, Brad opens up about turning around distressed nursing homes, building trust with frontline staff, leading with vulnerability, and creating a culture where employees feel seen, supported, and valued. He also shares the heart behind Voyage Cares, VCamp, and the VIP Awards, programs designed to invest in employees beyond the workplace.Brad also discusses the difficult realities facing Oklahoma long-term care, including reimbursement challenges, regulatory pressure, and why local operators must continue fighting for residents, staff, and community-based care.This episode is a powerful look at what happens when leadership, culture, purpose, and advocacy come together in long-term care.