Brad Wehr from Amato Vino

When Brad Wehr began selling wine called Wine By Brad, using very distinctive packaging that was quite different to the more traditional style, and actually marketing it to new customers, it caused quite a stir. As far as wine goes, Margaret River is fairly conservative, in contrast to the surfing image it has. So Brad has definitely turned heads over the years, and has continued to do so more recently as he focuses on alternative varieties with Amato Vino.