Bradley Placks: Shiny Tools Won’t Save Your Recruitment Business

AI Won’t replace you, but it can make you better - if you use it right.In this episode, Jo sits down with Bradley Placks, a recruitment veteran with 30 years in the game. Bradley talks about the real difference between AI and automation, and why recruitment leaders need to stop chasing every shiny new tool. He also shares why the tech stack graveyard is filled with under-used investments, and how to avoid falling into the same trap.Tune in for no-nonsense advice on scaling your business, hiring smart, and why building relationships still trumps tech when it comes to recruitment success. There’s plenty of chat about how fractional work is changing the game too.Want to know Bradley’s golden rule for running a business? Listen until the end - you won’t be disappointed.