Brady Josephson thinks about how charity: water is building better donor relationships

Brady Josephson is the Marketing & Growth Lead at charity: water. In this episode of Group Thinkers, hosts Justin McCord and Ronnie Richard sit down with Brady to discuss the importance of qualitative data and listening to your donors and how his organization has used that to grow their program. Tune in as we cover: - A peek inside the walls of charity: water (6:00) - Highlights from RKD’s “Listen Up” research study (9:58) - How nonprofits can build strong relationships and connections with donors (11:55) - How charity: water is using qualitative data to build better relationships (15:51) - charity: water’s direct marketing testing mindset (20:21) - How nonprofits can innovate and try new things without impacting their bottom line (31:25) Read "Listen Up: The Nonprofit Marketer's Guide to What Donors Want" at rkdgroup.com/ListenUp. Follow Group Thinkers on Twitter/Instagram @groupthinkers. For more information visit rkdgroup.com/podcast.