Brain Glue with James I. Bond — How to Make Ideas Stick

from The Authority Podcast — Expert Insights and Fresh Ideas for Education Leaders · host Be Podcast Network

James I. Bond is one of America’s leading behavioral management specialists. He joins the show to talk about his book Brain Glue, which was named a 2023 Best Business Book finalist by Publishers Weekly.We discuss:How selling becomes much easier by making your ideas “sticky” The desire to connect with others and make your ideas connectThe science of persuasionUnderstanding the way people learn about ideasThe power of humorAbout the hostRoss Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a coaching and consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Bluesky or LinkedIn I also host Sideline Sessions, a podcast for coaches and parents of student-athletes. The show features conversations with coaches and performance experts in the NFL, NBA, NCAA, Olympics, and more. Listen here: https://bit.ly/3Rp0QGt

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This episode is 43 minutes long.

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This episode was published on November 6, 2025.

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