Brain Meets Brand: Applying Neuroscience to the Funnel With Evan Day

In this episode, host Thomas Stirling sits down with Evan Day, VP of Digital Marketing at BriteCap Financial and a PhD candidate in psychology and neuroscience. Evan operates at a rare intersection, combining a decade of data-driven marketing experience with scientific insights into how the human brain actually processes information and makes decisions.The conversation challenges traditional marketing dogma, revealing that most consumer choices are driven subconsciously by the primitive "System 1" brain, powered heavily by emotion. Evan explains common cognitive biases, such as the frequent misuse of loss aversion, and emphasizes why visual content is processed exponentially faster than text.They also dive into the future of marketing research, discussing how AI-driven eye-tracking tools like FengGui are democratizing neuroscience, while traditional methodologies like focus groups and surveys are becoming obsolete. Connect with Evan Day:LinkedIn: https://www.linkedin.com/in/evanday17/Website: https://www.britecap.com/If this conversation moved you, share it with someone who needs to pull up a chair. Subscribe so you never miss a seat at the table.