BrainCandy 95: Why people behave more and more like NPCs

If people are behaving more and more like bots on the web, then one of the drivers for this behaviour is the attempt to possess the 'truth' in the information overload in the simplest possible way. The blogger Gurwinder, who deals with the interplay of technology and psychology in the attempt to deceive us, has made an exciting typification and found an almost ingenious explanation for the observable behaviour. His advice on how we ourselves can resist the temptation to cultivate more bot-like behaviour is particularly helpful.   If you follow the typification, what does this mean for marketing in social media channels? Should you adapt to the particular context of these types?  15 minutes well spent Shownotes with lots of links: https://en.ka-brandresearch.com/braincandies/