Brainfluence by Roger Dooley

https://thebookvoice.com/podcasts/2/audible/97809 to listen full audiobooks. Title: Brainfluence Author: Roger Dooley Narrator: Mark Ashby Format: mp3 Length: 7 hrs and 14 mins Release date: 07-09-20 Ratings: 4.5 out of 5 stars, 31 ratings Genres: Advertising Publisher's Summary: Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.