Brake Dust Becomes a Regulated Emission — Sarah Olson, PureForge

Brake dust spent two decades as a cosmetic complaint. In November it becomes a regulated emission in Europe — and the industry is still working out what that means.Sarah Olson, VP of Engineering & Strategic Partnerships at PureForge, joins Brian Hagman to talk through what Euro 7 actually requires, which vehicles on the road today would pass, and why the aftermarket piece still isn't sorted out. Sarah started her career formulating friction materials in 2004 and now works on the rotor side, giving her a rare view of both halves of the emissions problem.We also get into PureForge's EuroBrake results on the VW Golf, why the company's PVD rotor treatment fails differently than laser cladding, what's driving adoption in U.S. police and fleet applications, and what CARB is signaling for 2031.Sarah will be at the SAE Brake Colloquium in Palm Desert.