Branch - Deep linking and attribution tools for apps

Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events.  For more information about our expert, Eric Seufret: https://marketecture.uscreen.io/authors/eric-seufert The full version of this episode is available at https://marketecture.tv/programs/branch-alex-bauer . Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices