Brand Activism: An Interview with Scott Goodson, Founder and CEO, StrawberryFrog

from Customer First Thinking · host Stephen Shaw

Many corporate leaders now accept the need to define a brand purpose beyond making a profit. Yet most purpose statements fail to resonate with people. The only way to excite all stakeholders, argues Scott Goodson, is to activate it through a grassroots social movement.

Episode metadata supplied by the publisher feed · Published Nov 16, 2022

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Brand Activism: An Interview with Scott Goodson, Founder and CEO, StrawberryFrog

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