Brand advice for businesses

Episode 7 of the SME & Entrepreneur Podcast podcast, hosted by Craig Murray, titled "Brand advice for businesses" was published on June 16, 2023 and runs 45 minutes.

June 16, 2023 ·45m · SME & Entrepreneur Podcast

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Summary

Explore the power of branding. Guest - Ciaran Jack, the Founder of Obvious Brand Partner (OBP), specialising in brand and design solutions. Brand is often misunderstood as just a logo, but Ciaran takes us on a deep dive into the true essence of branding. We learn that OBP's approach goes beyond mere visual aesthetics, as they craft brand solutions that are purposeful and grounded in business sensibility. One of the key topics we explore is brand strategy. Ciaran emphasises the importance of defining your brand's values, vision, mission, and market position. By doing so, you can create a strong foundation for your brand and establish a unique identity that resonates with your audience. We also explore how OBP helps businesses curate their brand. Ciaran sheds light on the concept of tone of voice and how it can be used to characterise a brand. Through thoughtful and intentional branding, businesses can effectively communicate their messages and connect with their target market. Tune in as we uncover valuable insights about branding and discover what your brand might look like now, and how you can shape it for the future. Join us on this captivating journey with Ciaran Jack, Founder of Obvious Brand Partner, and gain a fresh perspective on the power of branding and design. (Obvious Brand Partner, or OBP, is a company that specializes in brand and design solutions. They believe that brand is more than just a logo and offer services that help businesses define their values, vision, mission, and market position. Through their expertise in tone-of-voice and brand strategy, OBP helps businesses create purposeful and visually captivating brands.) https://obvious.agency/

Episode Description

Explore the power of branding. Guest - Ciaran Jack, the Founder of Obvious Brand Partner (OBP), specialising in brand and design solutions.

Brand is often misunderstood as just a logo, but Ciaran takes us on a deep dive into the true essence of branding. We learn that OBP's approach goes beyond mere visual aesthetics, as they craft brand solutions that are purposeful and grounded in business sensibility.

One of the key topics we explore is brand strategy. Ciaran emphasises the importance of defining your brand's values, vision, mission, and market position. By doing so, you can create a strong foundation for your brand and establish a unique identity that resonates with your audience.

We also explore how OBP helps businesses curate their brand. Ciaran sheds light on the concept of tone of voice and how it can be used to characterise a brand. Through thoughtful and intentional branding, businesses can effectively communicate their messages and connect with their target market.

Tune in as we uncover valuable insights about branding and discover what your brand might look like now, and how you can shape it for the future. Join us on this captivating journey with Ciaran Jack, Founder of Obvious Brand Partner, and gain a fresh perspective on the power of branding and design.

(Obvious Brand Partner, or OBP, is a company that specializes in brand and design solutions. They believe that brand is more than just a logo and offer services that help businesses define their values, vision, mission, and market position. Through their expertise in tone-of-voice and brand strategy, OBP helps businesses create purposeful and visually captivating brands.)

https://obvious.agency/