Brand advise for any SME/Founder/Entrepreneur with an ambition to grow – Guest Nicola O’Rourke, Co-Founder of the Founder Advisory

Today we sat with Nicola O’Rourke and had a good chat about Brand/business and marketing. This is a fantastic chat  packed full of business value. Nicola O’Rourke has had a successful career in FMCG, initially in innovation, then marketing and sales, before joining general management as a divisional head – in marketing and operational roles. She has launched over 300 products into 5 markets globally and clearly understands what drives value in FMCG businesses. Nicola was most recently Chief Digital Officer at Comvita, leading their global Digital Transformation across 9 markets. Before that, she was General Manager of Lewis Road Creamery, leading the business expansion into the U.S.. She chaired the Food Basket, a group of companies entering China with NZTE. In this episode, we focus on :  Why it’s important to Double down on your strengths and don’t dwell on your weaknesses. The value of getting advice to help grow your business/idea How to create hype for a brand and then maximise the engagement Why you need to keep innovating and  have a point of difference The Story behind the Lewis Road Creamery hype How the Founder Advisory could help amplify your business Why having a point of difference for any business is worth focusing on