Brand Analysis: The NCAA - Solving for B°

What this episode covers

If you're a sports fan, you're no doubt familiar with the NCAA (National Collegiate Athletic Association). It is the preeminent governing body of American collegiate athletics and has been since it was founded in 1906 by Theodore Roosevelt. Its stated purpose is to protect amateur athletes and protect the integrity of collegiate athletics. But with public scrunity at peek levels, how well does the organization fulfill its purpose? In this episode of Solving for B°, CEO Bo Bothe and Senior Writer Jeff Lane dissect the NCAA brand and analyze its current standing in the market. We'll also discuss how recent negative events may impact the brand and their membership going forward. We hope you enjoy this edition of Solving for B° with BrandExtract.

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Frequently Asked Questions

How long is this episode of Solving for B°?

This episode is 39 minutes long.

When was this Solving for B° episode published?

This episode was published on March 31, 2018.

What is this episode about?

If you're a sports fan, you're no doubt familiar with the NCAA (National Collegiate Athletic Association). It is the preeminent governing body of American collegiate athletics and has been since it was founded in 1906 by Theodore Roosevelt. Its...

Can I download this Solving for B° episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.