Brand Analyst on Amazon's Private Label Strategy

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Brand Analyst on Amazon's Private Label Strategy" was published on July 18, 2018 and runs 23 minutes.

July 18, 2018 ·23m · Ecommerce Conversations

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Summary

Amazon has made significant investments in its own private label brands, in areas such as diapers, dog food, and paper towels. The company's private label strategy could be indicative of a burgeoning trend in retail, one that mid-market ecommerce companies could try.To help us understand, we recently spoke with Ojastro Todd, marketing analyst at One Click Retail, an ecommerce data measurement, sales analytics, and search optimization firm for brand manufacturers in North America and Europe.

Episode Description

Amazon has made significant investments in its own private label brands, in areas such as diapers, dog food, and paper towels. The company's private label strategy could be indicative of a burgeoning trend in retail, one that mid-market ecommerce companies could try.To help us understand, we recently spoke with Ojastro Todd, marketing analyst at One Click Retail, an ecommerce data measurement, sales analytics, and search optimization firm for brand manufacturers in North America and Europe.

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