Brand and Community Marketing: Everything You Need to Know Before You Invest

In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insights on the future of video content and community building in the crypto marketing space.Talking points include:Community building is crucial in the crypto industry as it creates trust and transparency among users.Video content plays a significant role in engaging audiences and should be authentic, fun, and tailored to the brand's identity.Education is important in the crypto space, and creating video content that simplifies complex processes can help onboard new users.Listen to find out more about:Challenges and strategies of working with AmbassadorsThe importance of community building in the crypto industryTips for producing video contentRate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!Send me a text with your questions