Brand Awareness Won’t Pay Your Bills | Scaling CEO Podcast with Reza Mirza | Glenn Gow

In this episode, Glenn Gow talks to Reza Mirza, CEO of Icelandic Glacial, about the real keys to scaling a business. Reza shares the importance of focusing on EBITDA, building the right team, and cutting out unnecessary expenses. They dive into the mistakes many CEOs make and reveal why brand awareness alone won’t drive growth. Tune in for insights on sustainable scaling and leadership strategies that actually work.