Brand Battles: Locals Vs The Giants

The Indian consumer market is seeing a dynamic shift, with the resurgence of local brands as formidable challengers to industry giants like Tata, Britannia, HUL and Nestle. Data from Kantar's Brand Footprint report showcases local brands like Sargam, Vidisha and Bhagwati making remarkable leaps in consumer brand rankings, shaking up the nearly $180 billion FMCG market. Karnataka-based brand Teju Masala, for example, has grown 65% in one year. But, what are these local brands doing differently? Should the biggies be threatened? Host Ratna Bhushan explores the ambitions of these challengers with K Ramakrishnan of Kantar, Sumit Aggarwal of Vitrak ExtendReach, and Girjesh Rungta of Rungta Tea in this episode of The Morning Brief. Tune in!You can check out more episodes of The Morning Brief on: The Uncertain Fate Of Asia’s Largest Refinery, Has milk politics turned sour in Karnataka?, El Niño: Little Boy, Big Trouble, E-20 Explained: The blender’s pride or bane? And more.If you like this episode from Ratna Bhushan, check out her other interesting episodes on The Hard Battle for Soft Drinks, Corner Office Conversation With Nestle India CMD, Suresh Narayanan, The Dark Side of Green: Unmasking Greenwashing Tactics and more! You can follow Ratna Bhushan on her social media: Twitter and Linkedin.Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.See omnystudio.com/listener for privacy information.