Brand Brinkmanship episode artwork

EPISODE · Oct 9, 2023 · 13 MIN

Brand Brinkmanship

from Decoding the Shopper

Nadine Hatten, Senior commercial director at Kantar, explores how consumer choices have become more than just impulse to be the heartbeat of the retail landscape. And right now, that heartbeat is echoing an unexpected yet undeniable shift towards own-label products.  Hosted on Acast. See acast.com/privacy for more information.

Nadine Hatten, Senior commercial director at Kantar, explores how consumer choices have become more than just impulse to be the heartbeat of the retail landscape. And right now, that heartbeat is echoing an unexpected yet undeniable shift towards own-label products.  Hosted on Acast. See acast.com/privacy for more information.

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Brand Brinkmanship

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How long is this episode of Decoding the Shopper?

This episode is 13 minutes long.

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This episode was published on October 9, 2023.

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Nadine Hatten, Senior commercial director at Kantar, explores how consumer choices have become more than just impulse to be the heartbeat of the retail landscape. And right now, that heartbeat is echoing an unexpected yet undeniable shift towards...

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