Brand Building and Navigating the Digital Landscape with Tara Hannaford and Kristina Bartold (Part 1)

I’m so excited to bring you another joint episode of the Inspire + Move and Community podcast with Kristina Bartold, this time with our amazing guest Tara Hannaford, founder of Attollo Brands and known for her work with Casamigos Tequila. In part 1 of this conversation we dive into Tara's brand building journey, what it takes to build a solid brand blueprint, manage expectations, and set goals that actually work for your business. Of course we’ll also discuss the art of community building and why it’s a game-changer for scaling businesses. Tune in for more on:• Tara’s unique journey with building brands and consumer product in the beverage alcohol industry. • How digital marketing should reinforce real-life brand experiences.• The challenges of scaling a startup and what it takes to succeed in competitive industries.• Why storytelling, creating memorable consumer experiences, and building authentic connections are essential for brand growth.• Why creating a clear brand blueprint can guide your business decisions.Stay tuned for part 2! In the meantime, I would love to know your biggest “aha” moment from this episode! Shoot me a DM’s @Inspireandmove! Tara’s Links:InstagramLinkedInAttollo BrandsKristina's Links:Podcast - CommunityInstagram WebsiteHigh Vibe Women Get on the Mentor Collective Mastermind waitlist for the next time enrollment is open! Sign up here https://chrisharder.me/mentorLet's Connect!• INSPIRE + MOVE EVENTS• Instagram• Private Coaching• BENCHMARK FITNESS• Website• Facebook• TikTok