Brand Building Beyond ROAS Jail

from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols

In this episode, Isa joins the podcast to talk about what brands miss when they focus too narrowly on ROAS. From her experience on the brand side and now at BTR Media, she breaks down why awareness still matters, why the path to purchase is anything but linear, and how strong brands connect media, creative, and ecommerce to drive growth. Connect with Isabella on Linkedin: linkedin.com/in/isabella-troia Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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Brand Building Beyond ROAS Jail

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How long is this episode of Better Advertising with BTR Media?

This episode is 19 minutes long.

When was this Better Advertising with BTR Media episode published?

This episode was published on March 31, 2026.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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