Brand Building, Embracing Backlash, Bouf & Beyond with Rachael Wilde

Launching a brand isn’t always as glamorous as it seems… I mean, just ask your favourite ‘Gen Z Boss in a Mini’, Rachael Wilde.  The QUEEN of great skin, voluminous hair and million-dollar brand building, Rachael Wilde is the Co-Founder & CMO of tbh skincare and Bouf. If you haven’t heard her name (hello, are you living under a rock?), then there’s a big chance you’ll recognise her face. Rachael’s taken the social media world by storm by pulling back the curtain on EVERYTHING that goes into building a company - from the branding, to the marketing strategy and even the enormity of the backlash.  In today’s episode, Sylvia chats to Rachael about the reality of running multi-million dollar brands in your twenties, why embracing criticism is one of the BEST things you can do and why there’s nothing more empowering than having control of your finances. See omnystudio.com/listener for privacy information.