Brand Building in a Narrative Economy

Coffee and writers go together like plot twists and cliffhangers – they fuel the creative chaos and keep the words flowing! But here's a twist: When you grab your Starbucks, you're not just getting a caffeine fix, you're purchasing a story! And even if you prefer to shop locally, guess what? You're still buying into a narrative. In this episode, Little Bird Marketing CEO Priscilla McKinney is joined by Kristian Alomá, founder and CEO of Threadline, to discuss psychological research and the cross between a narrative economy and the building blocks of a brand. Don’t consider yourself an Instagram influencer when you post that photo snagging that Starbucks cup? Kristian discusses the popularity of Starbucks and how its logo is the most photographed on Instagram, demonstrating that people are not merely buying their coffee for the caffeine. They are incorporating Starbucks into their self-perception and the narratives they have constructed about themselves. On the other hand, individuals may choose not to purchase Starbucks because it doesn't align with their desired narrative, opting instead for a local, artisanal coffee shop. Kristian provides clarity between story and narrative. The story is the thing that is told or expressed. The narrative is the idea behind it all. The idea that "love always wins" is a narrative concept. However, different stories like Shrek, The Notebook, and You've Got Mail each depict this idea in distinct ways. Kristian explains that comprehending individual stories is required in order to grasp the larger narrative. When brands make this effort, they can connect with their audiences on a deeper level. Tune in to this episode as Priscilla and Kristian delve deeper into the captivating world of narratives, storytelling, and brand experiences that go far beyond a simple cup of coffee. As promised, prepare to embark on an exhilarating journey through the narrative economy as Kristian Alomá unveils the secrets of brand building in his captivating must-read: Start With the Story Brand Building in a Narrative Economy Get ready for a fantastic Insights Marketing Day! This event brings together expert speakers who are authorities in digital marketing and thought leadership, offering powerful and engaging presentations. Attendees will gain essential tips, actionable advice, and tools to improve their company's marketing. With networking opportunities, a marketing practitioners panel, delicious meals, gelato, and exciting prizes, this event promises to be both informative and enjoyable. Don't miss out on Insights Marketing Day in Chicago on September 28th. Visit littlebirdmarketing.com/insights-marketing-day for more information.