Brand Building Success For SLPs with Marcia Church

In this SLP Creative Con podcourse, we invited Marcia Church, a licensed SLP since 2008 and owner of Pediatric Speech Stars and Speech Stars Branding, to discuss brand-building success for SLP private practices. We outline how cohesive branding goes beyond a logo to include consistent client touch points, and Marcia argues branding should be prioritized early to attract ideal clients, build trust, strengthen online presence, and create opportunities, sharing examples from community events, referrals, and professional roles. Marcia recommends investing in professional logo/brand kits (not Canva-made logos), a simple one-page website, branding photos, consistent Canva brand kits, and polished email signatures, plus optimizing a Google Business Profile using a virtual address, local SEO support, and systematic review requests at discharge. We differentiate personal brands (targeting SLPs) from practice brands (targeting parents) and review social media ethics: avoid misrepresentation or cure claims, and obtain informed consent for testimonials and identifiable client media. Marcia closes with do’s and don’ts for starting a practice, including trademark searches, mentorship, networking, and boundary-setting.