Brand Chemistry with Laura Beauparlant

Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients.Chapter Markers of the Episode Highlights:00:01:30 What she did when she fell "out of love" with her original business00:02:47 When your identity is tied up into the business you're pivoting away from00:04:44 What to do when fear is getting in the way00:07:33 2019 - "The Year of Me"00:10:12 Thrive Business Thrive - A message from our sponsor00:11:36 The power of the ripple effect00:16:23 Transformation Case Study00:19:33 How branding is more than just a logo00:22:46 Visuals make a difference - plain and simple!00:24:49 Don't be afraid of the pivotConnect with Laura: www.labcreative.caSubscribe and review on Apple iTunes