Brand DNA: Build, Disrupt, Thrive | Peter Wilken, Strategist and Father of Brand DNA; Author, 'Dim Sum Strategy'

Discover powerful branding insights from Peter Wilken—father of Brand DNA and master of constructive disruption—on The Brand Called You. Learn how global giants stay relevant, and how digital and AI are reshaping brand strategy.00:39- About Peter WilkenPeter is a strategist and has been called the father of brand DNA.He helps business owners build thriving brand centered businesses. He's the author of a book titled Dim Sum Strategy.