Brand DNA Part 2 - Creating An Avatar

Understanding who you’re selling to is one of the single most important things to do in an e-commerce space. Having a good idea of who your Customer Avatar is, gives you the ability to communicate effectively with the right person at the right time...

An episode of the Biz Besteez podcast, hosted by Podotron Network, titled "Brand DNA Part 2 - Creating An Avatar" was published on March 29, 2020 and runs 17 minutes.

March 29, 2020 ·17m · Biz Besteez

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Summary

Understanding who you’re selling to is one of the single most important things to do in an e-commerce space. Having a good idea of who your Customer Avatar is, gives you the ability to communicate effectively with the right person at the right time with the right message. In this episode, we discuss why you need an avatar and how to create your Customer Avatar (note: some people may refer to it as your buyer persona). Listen as we walk you through the steps and provide tips/ tricks on how to create a Customer Avatar.

Episode Description

Understanding who you’re selling to is one of the single most important things to do in an e-commerce space. Having a good idea of who your Customer Avatar is, gives you the ability to communicate effectively with the right person at the right time with the right message. In this episode, we discuss why you need an avatar and how to create your Customer Avatar (note: some people may refer to it as your buyer persona). Listen as we walk you through the steps and provide tips/ tricks on how to create a Customer Avatar.

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