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Brand eller Performance Marketing? Ep. 4

EPISODE · May 31, 2023 · 26 MIN

Brand eller Performance Marketing? Ep. 4

from Marketing Perspektivet · host GENERAXION

I fjerde afsnit af Perspektivet drøfter Tobias og Daniel et spørgsmål, der har udfordret digital markedsføring siden begyndelsen: skal man fokusere på langsigtet branding - eller kortsigtet målbar markedsføring? Svaret er "begge", men vejen dertil er ikke helt så enkel. Især ikke, når man sammenligner med markedsføringens største giganter.

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Brand eller Performance Marketing? Ep. 4

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