Brand Entity SEO - AI Driven Online Reputation Management (James Dooley Interviews Jason Barnard)

James Dooley and Jason Barnard discuss online reputation management in 2026 because AI systems no longer rely on page one rankings and instead summarise information from multiple queries and deep search results. Jason Barnard explains that drowning negative press no longer works because LLMs use query fan out and passage level analysis to build a broader narrative. They outline a strategy based on reframing, corroboration and retraining algorithmic perception because machines must be educated to prioritise a new context rather than ignore historical facts. The conversation matters as brands protect digital identity, influence knowledge panels and control how AI platforms describe them.Where to Listen to This EpisodeBrand Entity SEO - AI Driven Online Reputation Management is available across all major podcast platforms. Choose your preferred platform below.Listen on TransistorListen on Apple PodcastsListen on Pocket CastsListen on Amazon MusicListen on AudibleListen on CastroListen on GoodpodsListen on CastboxListen on Podcast AddictListen on DeezerListen on RephonicListen on MetacastListen on Player FMListen on SpotifyListen on Listen NotesListen on Podcast GuruListen on PodchaserListen on PodverseListen on Pod.LinkListen on TruefansListen on CastamaticListen on PodbeanListen on Entity Home