Brand essence and sonic marketing

from AMA Marketing / And with Bennie F. Johnson · host American Marketing Association

Becky Wixon and Bryan Biniak of Balance the Mix, join AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about brand essence, the sticky middle parts, the need for sonic identities, and why we all need to be audio first.

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This episode is 44 minutes long.

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This episode was published on October 22, 2025.

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