Brand Essence vs Brand Ego - Tucker Stine Part 2

Do you know if you are focused on your brand essence or your brand ego? Do you know the difference between the two? How about story? Do you know how to use it for the right part of your brand? Tucker Stine and I pick up our conversation in part 2 of our discussion about your bsuiness and personal brands and how they best interact and how they should not. Tucker is a results-driven connector, personal and organizational brand architect, leadership coach and public speaker with over 25 years of success in building personal and professional brands, developing experiential marketing strategies, constructing strategic communications programs, advising emerging nonprofits and coaching keynote speakers, conscious-driven businesses and thought leaders through impactful storytelling.  Tucker has worked with Fortune 100 companies, tech giants and global changemakers such as Microsoft, F5, Accenture, Azure, AWS and more, helping them reinvent leadership opportunities and strategic marketing initiatives to revolutionize their industry.  With one simple goal, to bring humanity back into the technology world. He thrives as a valuable core team leader, industry mentor and catalyst for generational movements that ignite societal change through the power of voice. He has helped 250+ speakers and thought leaders take the stage, launch their businesses and share their global ideas for change, including the highly sought-after TED platform. His clients have been featured on TED, Goalcast, Upworthy, The Today Show, the Sundance Film Festival and hundreds of podcasts, resulting in over 100 million views combined.  With one goal in mind… to share a courageous, vulnerable voice and a powerful seat at the global table of conversation, every opportunity they can. Tucker believes in the power of human connection, radical authenticity, and social impact through speaking, storytelling and thought leadership initiatives. He inspires his clients to follow that same path through their own words. One story at a time.