Brand Experience with Deirdre Martin

The CX Goalkeeper had the great opportunity to interview Deirdre Martin LinkedIn Headline: Website & Marketing Strategies that actually work | Clarify your brand's message | StoryBrand Certified Guide | Customer Experience Coach/Trainer | EQ Certified | Sales & Performance Coach| Best-Selling Author Highlights: 00:00 Game Start 00:33 Deirdre's introduction 01:21 Deirdre's values 03:04 Banding definition 07:13 Why is branding so important? 12:24 Preferred examples 19:24 Where to start 21:34 what was the impact of COVID-19 to branding? 24:04 which are the biggest mistakes that companies are doing in relation to branding 26:23 In 10 years time from now, what we're discussing about in relation to customer experience 28:52 Deirdre's book suggestion 30:39 Deirdre's contact details 31:01 Deirdre's golden nugget and much more on https://www.cxgoalkeeper.com/DeirdreMartin #cxgoalkeeper #customerexperience #podcast #leadership #branding