Brand first, business second - Storyteller/Illustrator Jae Kutin (The INKtrovert)

Jae never imagined she’d pursue a freelance career - or even a creative one, for that matter. After graduating and then missing out on a job she’d set her heart on, Jae began exploring her creative interests and started work on a couple of personal projects. Before long, she’d developed an eye-catching and memorable brand - The INKtrovert, and was winning gigs on the back of putting her work out there online. Despite this early success, Jae admits that she was reluctant to embrace the business side of being freelance, hanging on to a part-time job instead of going at it wholeheartedly. She’s now all in, having gone freelance full-time and committed herself to building a business around her brand. So what has she learnt so far? And what is she doing to grow the business as well as the brand? This episode is supported by FreeAgent - online accounting software that makes managing your business finances a breeze. With an award-winning UK based support team on hand to help out, it’s easy to stay on top of your expenses, invoices, banking and tax. To claim your 1 month free trial, visit FreeAgent.com/beingfreelance Love learning from other freelancers like this? Check out the website beingfreelance.com, subscribe to the podcast and to the newsletter.* You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFollandBeing Freelance is hosted and created by freelance podcast editor Steve Folland.JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFollandBeing Freelance is hosted and created by freelance podcast editor Steve Folland.