Brand forward emails vs. performance marketing | Takeaways from Absurdist Adieu

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsLet’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.Ideas you don’t want to miss(06:11) Takeaway #1: Build your brand’s human side with safety nets(06:16) Takeaway #1.1: Test your sender names(07:43) Takeaway #2: Keep the customer front and center when using humor(10:24) Takeaway #3: Weave branding into your email strategy(11:32) Takeaway #4: Find mini-niches to spotlight and engage withLinks from this episodeTake a look at the emails we featured in Ep. 18Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassThinking of starting a podcast? I highly recommend Chana Greenstein’s podcast bootcamp (nope, not an affiliate!)Missed the Rev episode with Nick Guadio, Reputation REVamped? Listen hereSign up for excellent ecomm insights from Eli Weiss on his weekly All Things CX & Retention (I don’t use the term excellent for many newsletters – this one’s uniquely insightful)Missed the Bitly episode with Devin O’Toole, Love and Links? Listen hereHave fun with Jared’s website hereFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.