Brand Funded Programming at MIPCOM 2024 | TellyCast Podcast

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In this episode of TellyCast, recorded live from MIPCOM, Justin Crosby hosts an all-star panel to demystify the world of brand-funded programming. The conversation features insights from industry leaders including Sam Glynn from UTA, Roberta Zamboni from Fremantle, and Javier Martinez from You First. They explore the evolving landscape of branded content, examining the shift from traditional product placements to more integrated, authentic storytelling.

The discussion highlights the importance of collaboration between brands, producers, and broadcasters, and how to create compelling content that resonates with audiences while meeting brand objectives. The guests share their thoughts on balancing creative and commercial goals, maintaining brand safety, and finding new growth opportunities in a rapidly changing media environment. Key takeaways include the need for a translator role to bridge the gap between brands and producers, focusing on authenticity, and understanding audience expectations to ensure successful brand integration.

This episode is sponsored by ITV Studios and Shooting in Spain, a brand of ICEX Invest in Spain.

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