Brand Growth Tactics from Liquid Death, Goodrays, Karma Drinks, Red Bull and more, with CPG superstar Ben Dando #30

Danone. Red Bull. Liquid Death. Karma Drinks… Ben Dando has seen the CPG drinks sector from every unfiltered angle..En route, he’s picked up a truck-full of accolades, from Marketing Week’s Top 100 to THREE nominations for CEO of the Year. What Ben doesn’t know about drinks isn’t worth knowing.Where does a CPG superstar go after such a career? Goodrays - a company whose past success proves his knowledge, and whose trajectory towards future success proves far more about his ambition, and the direction of the entire sector…Within this episode of You, Me & CPG lies the blueprint to success in functional beverages, the key to why the UK is such a tough nut to crack, and the real levers behind sustainable growth in the next generation of drinks.This episode coversHow to Win in Functional Drinks (and Where the Category Is Heading)UK vs US: Cracking Tough Markets and Scaling GloballyCareers, Pace and Operating at Multiple LevelsBrand, Positioning and What Makes a CPG Brand BuyableLeadership, People and Building for the Long TermBen Dando: https://www.linkedin.com/in/bendando/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/