Brand Hacks That Actually Work: The Art & Science of Brand Growth with Emmanuel Probst

What makes a brand meaningful — not just visible?In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Emmanuel Probst, Wall Street Journal bestselling author of Brand Hacks and Assemblage: The Art and Science of Brand Transformation, to break down how today’s most successful brands grow through psychology, culture, and data-driven storytelling.As Global Lead of Brand Growth and Thought Leadership at Ipsos and an adjunct professor at UCLA, Emmanuel shares:Why emotional meaning is the real growth engine behind strong brandsHow data and creativity work together (not against each other)The biggest mistakes brands make when trying to stay relevantWhat brand transformation actually looks like in practiceHow PR and communications professionals can align with long-term brand growthWhether you’re a founder, marketer, PR pro, or brand strategist, this conversation will change how you think about building brands that last — and resonate.🎧 Tune in for insights that go beyond trends and get to the why behind what works.🔗 Learn more about Emmanuel’s work at emmanuelprobst.com RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).