EPISODE · May 15, 2024 · 1H 3M
Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
Brand tracking studies are a standard research tool for marketers who need to understand how people feel about their brand. The problem with them, according to brand health expert Jenni Romaniuk, is that they don't tell marketers what they really need to know to grow their brand.
Embed this episode
Ready to play
Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
0:00
1:03:34
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of Customer First Thinking?
This episode is 1 hour and 3 minutes long.
When was this Customer First Thinking episode published?
This episode was published on May 15, 2024.
Can I download this Customer First Thinking episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!