Brand Identity and It’s Impact on Recruiting with Monica Roberts

A company's personnel make it great. And exceptional people seek out leading brands. Recruiters are increasingly actively seeking the best applicants, even those who aren't actively looking. Employer branding can help you compete with large organizations with well-known brands. According to LinkedIn research, an employer brand is twice as likely to be linked to job consideration as a corporate brand. In this episode of PCTY Talks, Monica Robert and host Shari Simpson discuss how having a great brand identity can help you attract great talent. Guest: Monica Roberts Vice President of Talent Acquisition Guest Bio: As Vice President of Talent Acquisition, she is responsible for shaping the vision and strategic initiatives that enable Paylocity to compete for the top talent in the market. Doing so also involves collaborating with business leaders, HR leaders, and external partners. She has a well-developed point of view and drives a strong and efficient methodology that sets us up a successful, motivated workforce today and beyond while delivering a high-touch experience. She has a Bachelor of Arts in Industrial-Organizational Psychology from the University of Illinois at Chicago, and prior to joining Paylocity, spent 17 years with Abbott. During that time, She held many roles with increasing responsibilities, including a 2.5-year expatriate assignment in Singapore leading Abbott’s APJ Talent Acquisition team. In her last role, she led global talent acquisition for Devices, Diagnostics, and Nutrition organizations, setting the strategy and successfully leading a team of internal recruiters and external partnerships. She believes that the ability to attract high-performing, top talent is a direct reflection of a company's culture and that recruiting teams are integral partners to the business. By translating market trends into executable plans, we’re enabled to continue delivering best-in-class products and services.