Brand identity vs brand image, a brand management masterclass with strategic communications expert Solly Moeng.

People’s expectations of brands have shifted enormously since the since the start of the Covid-19 pandemic. Consumers no longer want to have products pushed at them, they want to see that a brand cares for them, their community and their environment.  We spoke to Solly Moeng, a long-standing brand management, marketing and strategic communications expert, about the impact this has on product marketing and corporate branding.