Brand Identity- Where Local Businesses Get it Right or Wrong - Brandon WIlson

Does how we brand our business... really matter? Absolutely, but how and where do we do this? In this podcast episode, we interview a branding expert, Brandon Wilson. Mixing a background in Fine Arts and Web Design, Brandon Wilson is a designer who stands out from his counterparts. Using the fundamentals of what makes a good design and merging them with the modern practice of UX Design, his work helps businesses connect with their target audience. His approach to design respects the internal processes of a business without sacrificing the “wow” factor. Brandon Wilson excels at making brands stand out in the market while improving scalability. Here he shares some of his secrets, where businesses go wrong and right locally here in Western New York.