Brand in-Hand - the smart systems and technology shaping the future of packaging

This first episode of Bits and Bots for Business is drawn from a PrintFM broadcast recorded on International Print Day in October 2025, capturing the kind of conversation Steph likes best: smart, practical and full of real-world insight. In this episode, Stephanie is joined by Lindy Hughson, Managing Editor and Publisher of PKN and Print21,  and President of the IPPO, along with Deborah Corn, for a lively discussion about packaging, print, automation, AI, sustainability and the technologies reshaping how products are made, tracked, recycled and understood. What follows is thoughtful, occasionally funny, and full of ideas that connect print to broader business and technology questions. From direct-to-can printing and hybrid press technology to RFID, 2D barcodes, digital product passports and the future of flexible packaging, this conversation explores where smarter systems and human ingenuity are starting to meet in meaningful ways. It is a great listen for anyone curious about where print, packaging and technology are headed next — and how those changes are starting to play out in business.