Brand is back and it’s bigger than before - CJ Emson

CJ Emson shares that brand is back and it’s bigger than before. If your branded search footprint isn’t strong, you’re going to lose out in AIO and as we see continually seeing and hearing - traditional organic search traffic is down, zero click search is up. The remedy to this is branded search. From there you can determine if your Demand gen engine is really only a demand capture engine…and remedy how brand building in search can fuel demand gen and pipe. Talking points include: What does successful brand SEO look like in 2026? What does success look like? How does brand SEO fuel demand? How has brand SEO changed? How will it continue to change? How do you future-proof brand SEO?