EPISODE · Sep 5, 2011 · 23 MIN
Brand Loyalty - 6 Components that Influence Consumer Engagement
from HerBusiness
Cheryl Hayman of Hayman Strategy provides a broad range of Branding and Marketing Solutions for businesses. In this interview we look at what a company has to do in order to create loyalty, the aspects of a brand identity that are crucial to your competitive advantage and loyalty marketing: the role that fame, leadership and emotional and rational affinity play in being more influential with your customers.
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Brand Loyalty - 6 Components that Influence Consumer Engagement
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