Brand Loyalty - 6 Components that Influence Consumer Engagement

An episode of the HerBusiness podcast, hosted by HerBusiness (Host: Suzi Dafnis), titled "Brand Loyalty - 6 Components that Influence Consumer Engagement" was published on September 5, 2011 and runs 23 minutes.

September 5, 2011 ·23m · HerBusiness

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Episode Description

Cheryl Hayman of Hayman Strategy provides a broad range of Branding and Marketing Solutions for businesses. In this interview we look at what a company has to do in order to create loyalty, the aspects of a brand identity that are crucial to your competitive advantage and loyalty marketing: the role that fame, leadership and emotional and rational affinity play in being more influential with your customers.

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