Brand loyalty and the automotive ‘space’ race | Philip Nothard, Insight Director, Cox Automotive

In this episode, Philip Nothard, Insight Director at Cox Automotive, draws on his 37 years in the industry to explain why the automotive market is changing faster than ever before.He breaks down how the past five years have reshaped the sector more than the previous five decades and we explore what’s really driving consumer behaviour, why hybrids are currently outperforming full EVs as a transition technology, and the biggest misconceptions still holding buyers back.🤝 Partner with Carwow's media strategy team🚙 Sell your cars to millions of buyers🚗 Source stock on CarwowHosted by Sarah Blewett and Sepi AraniProduced by Annabel LanyonCarwow Group #automotive #newentrants # brandloyalty #electricvehicles