Brand Management Role in Franchising

What is the value proposition of brand management to both franchisors and franchisees? This is the question that will be front and center this week on Franchise Today. Host, Paul Segreto will be joined by his guest, Sandy Lechner, Managing Partner of SproutLoud Media Networks and formerly CEO & Founder of Synergy Brand Management. A "Consumer Marketing Expert", Sandy will provide his insight and perspective on the important role brand management plays in franchising today. This segment of Franchise Today is part 4 of 4 in the Marketing Series "Promote Your Brand". About Our Guest Sanford (Sandy) Lechner is Managing Partner of SproutLoud Media Networks, and formerly CEO and Founder of Synergy Brand Management, a full service Brand Management company offering solutions for Franchise and Multi-Unit Retail Systems, which include Print, Direct Mail, Specialty Items, Apparel, Creative Design, and Fulfillment Programs. Mr. Lechner is a CFE (Certified Franchise Executive), a member of the IFA Supplier Forum, and sits on the FranPac Advisory Board of the IFA (International Franchise Association). He was formerly the SR Vice President of St Ives US Division from 2002-2007, an $800 Million Commercial Printing and Graphic Arts Company, where he launched a Franchise Print Division. And, prior to that he enjoyed a 17 year entrepreneurial Publishing and marketing career, creating and selling two companies.