Brand Marketing Lessons from a Comedian with Leigh Kessler

This week on The Association Podcast we welcome Leigh Kessler.  Leigh is not only a veteran marketer in the non-profit world but an accomplished standup comedian and keynote speaker, so we get to hear about the similarities between standup and brand marketing.  We get a really unique perspective on how brands and associations can learn from comics about how to differentiate themselves.  Check out Leigh's standup and keynote work at www.standupspeaker.com.