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EPISODE · Feb 7, 2020 · 24 MIN

Brand Mashups For The Win

from Resource Centre · host BFM Media

Late last year, four like-minded local brands - d.d collective, Anak Rimba, Sereni & Shentel and sometime by Asian Designers - collaborated to release a collection of mom & child merchandise to raise awareness about endangered animals in Asia. We discuss why consumers are resonating with the brand partnership, and why this type of strong, sticky branding often leads to true customer loyalty. See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Feb 7, 2020

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Brand Mashups For The Win

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How long is this episode of Resource Centre?

This episode is 24 minutes long.

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This episode was published on February 7, 2020.

What is this episode about?

Late last year, four like-minded local brands - d.d collective, Anak Rimba, Sereni & Shentel and sometime by Asian Designers - collaborated to release a collection of mom & child merchandise to raise awareness about endangered animals in Asia. We...

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