Brand Metrics: How to Measure Brand Awareness and Impact | S1E12

In this episode, Brand Strategist extraordinaire Beth Carr of Fortified Branding shares insights about what a brand is and how you can determine if yours is working for you.About Beth: Beth Carr has over 18 years of experience building brand systems at well-known companies such as Nestlè and LA Fitness to lifesciences/biotechs and Bay Area start-ups. Applying her design, messaging strategies, and marketing expertise, she has helped her clients engage their customers and grow millions in revenue, funding, investments, and VC backing.Her brand messaging and marketing strategy firm, Fortified Branding, empowers founders, executives, and scaling companies to break out of the mold, stand in their power, and amplify their brands through visual and verbal stories that connect with their audiences magnetically.Beth is a Latina, natural storyteller and Certified StoryBrand Guide based out of San Francisco.You can reach Beth and Fortified Branding at www.fortifiedbranding.com or on Instagram at @fortifiedbranding.The Elevator Pitch guide is FREE from Fortified Branding is here.Alla Breve Info:Check out our NEW guide "9 Strategies for Fabulous Focus Groups" available now at Alla Breve Institute here.Visit www.youcanmeasureanything.com to be one of the first 50 enrolled for You Can Measure Anything - The Course, and find us on Instagram at @measureanything. If you can define it, you can measure it. If you can measure it, you can achieve it! Subscribe to You Can Measure Anything® - The Podcast so you don't miss an episode!