Brand Naming in 2026: AI, Trademarks, and What’s Next with Lexicon’s David Placek

Brand naming in 2026 is more complex, and more critical, than ever.David Placek, founder of Lexicon Branding (the team behind names like Swiffer, BlackBerry, Sonos, and Dasani), joins Focus Lab CEO Bill Kenney to explore the new frontiers of naming: from AI-driven processes and trademark saturation to global naming challenges and evolving consumer expectations.What you'll learn:How AI is reshaping naming workflows and client expectationsWhen a rename makes strategic sense (and when it doesn’t)Why global names must be distinct, ownable, and emotionally resonantWhat’s changed — and what still holds true — in naming todayWhether you're a CMO, founder, or brand strategist, this episode unpacks how to make smarter, more future-proof naming decisions.---Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.---Stay in Touch:Subscribe to our newsletterFollow us on LinkedInFollow us on Instagram